Denzel Perera in Sunday Times, where the title runs thus: “Destination Branding – Sri Lanka or Ceylon?
Sri Lanka was always known as Ceylon and the people of Sri Lanka were known as Ceylonese in the pre-independent era. Sandy beaches, wildlife, hills in the central region, archaeological sites, etc. have given Sri Lanka much more than needed to convert this paradise island into the most sought-after tourist destination. However, there seems to be a fundamental mistake that was done in changing the name of this paradise island from Ceylon to Sri Lanka. Today, our country has Ceylon Tea, Ceylon Cinnamon, Etc. which are unparallel and world-class in their quality. The term Ceylon is generally considered archaic, having been replaced by Sri Lanka, but it is still used in some contexts. At the same time, we are spending a colossal amount of money on establishing brands such as Sri Lankan Airlines, Sri Lankan Cricket, and Sri Lanka as a tourist destination.